Tuesday, August 25, 2015

0827(PDT) - Amazon's 20 favorite fall book picks

http://www.cnn.com/2015/08/19/living/amazon-big-fall-books-picks-feat/index.html

0825(PDT) - Study: Workplace rudeness is like a virus

http://www.cnn.com/2015/08/19/health/rude-workplace-study-health/index.html

1.track=  To observe or monitor
2.contagious=Spreading or tending to spread from one to another; infectious
3.snarky= Rudely sarcastic or disrespectful
4.whooping=a jolly, noisy
5.ambiguity= an expression whose meaning cannot be determined from its context

0824(PDT) - Never edited another video again

http://money.cnn.com/2015/08/20/technology/automatic-video-apps/index.html


1.loathe = to feel strong hatred or disgust for
2. algorithms= A finite set of unambiguous instructions that, given some set of initial conditions, can be performed in a prescribed sequence to achieve acertain goal and that has a recognizable set of end conditions.
3. sifts =to examine closely
4. perky = Buoyant and self-confident; briskly cheerful.
5.  tinkering=To manipulate unskillfully or experimentally.

Thursday, August 6, 2015

0806(PDT)-Watch out for these serious Mac attacks

http://money.cnn.com/2015/08/04/technology/mac-attack-bug/index.html?iid=ob_homepage_tech_pool&iid=obnetwork

0805(PDT) - Next stop Paris: Secrets of France's greatest stations

http://www.cnn.com/2015/08/04/travel/historic-train-stations-of-paris/index.html

1.facade =the face of a building, esp the main front
2.inaugurated =To open or begin use of formally with a ceremony; dedicate
3.teeter= to move or cause to move unsteadily; wobble
4.stack = a large amount
5.sheer =completely; quite
6.carriage= a railway coach for passengers
7.quayside =The area adjacent to a quay or wharf or a system of quays.
8.quay =dock

Wednesday, August 5, 2015

0804(PDT) - How a dating app hookup landed a teen on the sex offender registry

http://www.cnn.com/2015/08/03/us/dating-app-sex-offender-registry/index.html

Words
1. semblance - an outward or token appearance or form that is deliberately misleading
2. linger - remain present although waning or gradually dying
3. blatant - without any attempt at concealment; completely obvious
4. consensual - existing by consent
5. molestation - the act of subjecting someone to unwanted or improper sexual advances or activity (especiallywomen or children)
6. mitigate - lessen or to try to lessen the seriousness or extent of
7. provision - the activity of supplying or providing something


Expression:
1.hook up = A means of attracting interest or attention; an enticement:
2.lock up = prevent from leaving or from being removed
3.set up =  To put in a specified position or arrangement

Saturday, August 1, 2015

0801(PDT)-IOS 9 makes iphone a smarter smartphone

http://money.cnn.com/2015/07/31/technology/ios-9-review/index.html

1.trope = A word or phrase interpolated as an embellishment in the sung parts of certain medieval liturgies.
2.nerd = A foolish, inept, or unattractive person.
3.technophobe =someone who is afraid of using technological devices, such as computers
4.steep= Having a sharp inclination
5.glaring =Shining intensely and blindingly
6.glitch=  A minor malfunction, mishap, or technical problem;
7.iteration =The process of repeating a set of instructions a specified number of times or until a specific result is achieved.

Wednesday, July 29, 2015

0728 - AirBoard: mobility solution meets circus prop

http://www.bbc.com/autos/story/20150727-airboard-mobility-solution-meets-circus-prop

Vocabulary
1.menace=  A possible danger; a threat
2.lean = To cause to incline
3.femoral = of or relating to the thigh or femur
4.syntax=A systematic, orderly arrangement
5.giggle =to laugh nervously
6.gyroscopic =  having the characteristics of a gyroscope(A device consisting of a spinning mass, typically a disk or wheel, usually mounted on a gimbal so that its axis can turnfreely in one or more directions and thereby maintain its orientation regardless of any movement of the base.)
7.intuitive = Easily understood and simple to use
8.grizzly =somewhat gray; grayish.
9.pavement =A hard smooth surface, especially of a public area or thoroughfare, that will bear travel.
10.curbless =Having no curb or restraint.
11.asphalted =a mixture of such substances with gravel, crushed rock, or the like, used for paving.
12.utopia =any real or imaginary society, place, state, etc, considered to be perfect or ideal

Expression
1.spare time
2. extra pressure
3.shaky start = uncertain or questionable

Friday, July 24, 2015

0724 - Smartwatches open to cyberattack says HP

http://www.bbc.co.uk/news/technology-33642728
Vocabulary
1.encryption = the activity of converting data or information into code
2.ESET =is an IT security company headquartered in Bratislava, Slovakia that was foundedin 1992 by the merger of two private companies
3.intercept= obstruct (someone or something) so as to prevent them from continuing to a destination.


Expression
1.keeping up with
2.chicken – and – egg situation

Thursday, July 23, 2015

0723 - Why bananas as we know them might go extinct (and what to do about it)

http://www.cnn.com/2015/07/22/africa/banana-panama-disease/index.html
Vocabulary
1.resilient = Able to recover readily, as from misfortune.
2.cultivar =A race or variety of a plant that has been created or selected intentionally and maintained through cultivation.
3.parlance = any discussion, such as a debate
4.clamp =(a harvested root crop
5.nil=having no value or existence.
6.plant=Any of several varieties of banana,
7.virulent =extremely infective
8.eradicate=To get rid of; eliminate:
9.mitigation = the action of lessening in severity or intensity
10.rigorous=  harsh, severe, or demanding:
11.dominance = the power or right to give orders or make decisions

Expression
1.under threat
2.wiped out
3.get rid of

Wednesday, July 22, 2015

0722 - Why hacking adultery site won't stop cheaters

http://www.cnn.com/2015/07/21/opinions/drexler-infidelity-website/index.html

Words
1.philandering= having a sexual affair with someone who is not one's spouse or partner. Used especially of a man.
2.inevitable =Impossible to avoid or prevent; certain to happen.
3.scaling =rising  in steps or stages.
4.fetish=Something, such as a material object or nonsexual part of the body, that arouses sexualdesire and may become necessary for sexual gratification.

5.stringent = requiring strict attention to rules, procedure, detail
6.allegedly = reportedly; supposedly
7.thusly =accordingly; consequently.
8.liaison=a usually secretive or illicit sexual relationship
9.narcissism= Erotic pleasure derived from contemplation or admiration of one's own body or self, especially as a fixation on or a regression to aninfantile stage of development.
10.ahem =Used to attract attention or to express doubt or warning.


Expression
1.dig up
2.interested in

Monday, July 20, 2015

0720 - Spam email levels at 12-year low

http://www.bbc.co.uk/news/technology-33564016


1.offset = the shape driven out from an original shape in equal distance and direction, normally or perpendicularly to the originalshape
ex. However, it said the fall in spam had been offset by a rise in the amount of malware being made.
2.malware =  short for malicious software, is software used or programmed by attackers todisrupt computer operation, gather sensitive information, or gain access to private computersystems.
3.botnets = is a collection of internet-connected programs communicating with other similar programs in order to perform tasks.
4.steep = To infuse or subject thoroughly to.
5.hubris = excessive pride or self-confidence; arrogance.


Expressions
1.coming up = To rise, as in status or rank.
2.rely on =To place trust or confidence in
3.deal with =to take action on
4.takedowns = Having the capability of being taken down or apart

Friday, July 17, 2015

0717 - Silicon Valley: 'Centre of the universe' - but for how long?

http://www.bbc.co.uk/news/technology-33546194

Vocabulary
1.trailblazing = (adj.) pioneering or innovative:
2.hippy =advocates extreme liberalism in politics and lifestyle
3.thrive =to grow strongly and vigorously
4.hub =A center of activity or interest; a focal point
5.surpass =To be greater than, as in degree or quality; exceed.
6.valuations= the estimation or acknowledgment of the worth of something:
7.muscling =To move or force with strength
8.proximity =The state, quality, sense, or fact of being near or next; closeness
9.flock =to go in large numbers
10.contender= the contestant you hope to defeat
paranoia = fear of something


Expressions
1.start-up = the act or fact of starting something; a setting in motion.
2.cutting –edge technology=The position of greatest advancement or importance; the forefront.

Wednesday, July 15, 2015

0715 - Washington state plane crash girl, 16, hikes to safety

http://www.bbc.co.uk/news/world-us-canada-33520805

Vocabulary
1.wreckage =  the remaining parts of something that has been wrecked(destroyed in an accident; )
2.dehydration = Excessive loss of water from the body or from an organ or body part, as from illness or fluid deprivation.

Expression
1. Life –threatening injuries
2. Step - grandparents

Tuesday, July 14, 2015

0714 - The great gluten-free diet fad

http://www.bbc.co.uk/news/magazine-33486177


1.gluten =. Any of the prolamins found in cereal grains, especially the prolamins in wheat, rye, barley, and possibly oats, that cause digestive disorders such as celiac disease.
2.fad =A fashion that is taken up with great enthusiasm for a brief period of time; a craze.
3.pollster =a person who conducts opinion polls
4.diarrhoea =Excessive and frequent evacuation of watery feces.
5.reckon=to regard as good
6.jarringly =in a manner that jars and irritates
7.coeliac = pertaining to, or located in the cavity of the abdomen.
8.peptides=(Elements & Compounds) any of a group of compounds consisting of two or more amino acids linked by chemical bonding between theirrespective carboxyl and amino groups.
9.predisposed = To make (someone) inclined to something in advance
10.stunted =- inferior in size or quality;
11.lymphoma=Any of various usually malignant tumors that arise in the lymph nodes or in other lymphoid tissue.
12.afflicting = deeply distressing; painful
13.burgeon= To grow or develop rapidly; expand or proliferate.
14.encapsulated =Enclosed by a protective coating or membrane

prolamins =Any of a class of simple proteins soluble in alcohol and usually having a high proline and glutamine content, found in the grains of cereal crops such as wheat, rye, barley, corn, and rice.

prone
susceptible
have a tendency
having a natural tendency toward something
tumors = A swollen part; a swelling


Expression
1.healthy  lifestyle
2.chuck out =  throw or cast away; "Put away your worries"
3. throw away

Monday, July 13, 2015

0713 - Omar Sharif's funeral held in Cairo

http://www.bbc.co.uk/news/entertainment-arts-33501573


Vocabulary
1.mosque =A building used as a place of Muslim worship.
2.prominent =leading, important, or well-known; eminent.
3.profoundly =deeply
4.co – starred = an actor who shares star billing with another
5.hail =  To salute or greet.
6. mourners = people who mourn, esp at a funeral

coffin
flag
hailing
honor
Egyptian Antiquities Minister

Expression
1.paid tribute to
2.feel lucky
3. "I lost a close friend" while "the world lost a great actor"

Friday, July 10, 2015

0710 - Facebook and Google fined over 'morbid' photos

http://www.bbc.co.uk/news/technology-33461729

Vocabulary
1.morbid = caused by disease; pathological or diseased
2.injunction = A court order requiring a party to refrain from doing a particular act or to do a particular act.
3.dissemination = the opening of a subject to widespread discussion and debate
4.depiction =  a representation by picture or portraiture
5.sadistic =  The deriving of pleasure, or the tendency to derive pleasure, from cruelty.

Thursday, July 9, 2015

0709 - Microsoft targets mobile phone unit as 7,800 more jobs go

http://www.bbc.co.uk/news/business-33448207

Vocabulary
1.shed =to produce and release
2.axe = to remove ruthlessly or suddenly
3.ministerial = relating to administrative and executive duties and functions of government.
4.align =to arrange in a line or so as to be parallel
5.vibrant = vigorous, lively, and vital
6.standalone = self-contained and usually independently operating
7.shakeup = to cause to move from side to side or up and down with jerky movements

Expression
1.jump on
2.out of the business


Monday, July 6, 2015

0706 - Solar Impulse completes epic flight to Hawaii

http://www.bbc.co.uk/news/science-environment-33383521

Vocabulary
1.epic =Heroic and impressive in quality
2.manned = having a human crew
3.aloft =  high up; far above the ground.
4.steakhouses = a restaurant that has steaks as its speciality
5.quest = The act or an instance of seeking or pursuing something; a search.
6.circumnavigate = To proceed completely around
7.wingspan = the distance between the wing tips of an aircraft, bird, etc
8.constraints =limitation or restriction.
9.sortie =an operational flight made by one aircraft
10.abort=To stop
11.photovoltaic = Capable of producing a voltage when exposed to radiant energy, especially light.


Expression
1. as far as
2. looked forward to having(verb- ing)
3. Single  - seater flight

Friday, July 3, 2015

0703 - Facebook to share advertising revenue with video creators

http://www.bbc.co.uk/news/technology-33362722

Vocabulary
1.intersperse= To supply or diversify with things distributed at intervals:
2.curate = to be in charge of
3.advert =  To call attention; refer.
4.surpass = To be greater than, as in degree or quality; exceed
5.stream = To extend, wave, or float outward
6.monetization=establishing something (e.g. gold or silver) as the legal tender of a country
7.entice =To attract (someone), usually to do something, by arousing hope, interest, or desire
8.superimpose = To add as a distinct feature, element, or quality
9.thumbnail= An image of a graphic or document that is reduced in size so that it serves as an icon of a larger image or to allow multiple images to be viewed on a screen simultaneously or to be transmitted more rapidly

Expressions
1. clock up = Record accumulated hours, miles, or points.
2.deal in
3.pull out


Thank you for the lessons during the week.
Thank you for this week lessons.

Thursday, July 2, 2015

0702 - US airlines investigated over ticket prices

http://www.bbc.co.uk/news/business-33353360

Vocabulary
1.collude= to act together, often in secret, to achieve an illegal or improper purpose
2.mergers = The joining together of two or more firms to form a single company.
3.overhaul= To examine or go over carefully for needed repairs.
4.stemmed =  having a stem or stems or having a stem as specified; often used in combination
5.conspire = To plan together secretly to commit an illegal or wrongful act or accomplish a legal purpose through illegal action.
6.assess =To determine the value, significance, or extent of; appraise.
7.revise =  To alter or edit (a text)

Expressions
1.investigated over
2.carrying capacity
3.the number of…
4.a number of…
5.revised up

Wednesday, July 1, 2015

0701 - Unmanned SpaceX rocket explodes after Florida launch

http://www.bbc.co.uk/news/science-environment-33305083



Vocabulary
1.disintegrate = to lose cohesion or unity:
2.tumble=to cause to fall or collapse; bring down
3.freighters = a ship or aircraft designed for transporting cargo
4.segment = one of several parts or sections into which an object is divided; portion
5.counterintuitive=counter to what intuition would lead one to expect.
6.fleet = A number of warships operating together under one command.
7.enormous = very great in size, extent, or amount.
8.grounded =prevent (an aircraft or a pilot) from flying.

Expressions
1.tumbled out
2.upper – stage
3.top segment


Tuesday, June 30, 2015

0630 - Computer museum seeks BBC Micro fixers

http://www.bbc.co.uk/news/technology-33291036


// Vocbulary
1.peripheral = related to, located in, or constituting an outer boundary
2.interactive =relating to a program that responds to user activity.
3.cluster = A group of the same or similar elements gathered or occurring closely together; a bunch
4.Phyton = the smallest part
5.fussy =  easily upset
6.indent =to set (the first line of a paragraph, for example) in from the margin.
7.hook =  something that attracts attention
8.robust =  Full of strength; vigorous.
9.refurbish= to make clean, bright, or fresh again; renovate.
10.straightforward= direct; not roundabout
11.capacitors= a device for accumulating and holding a charge of electricity,
12.cannibalise = to remove serviceable parts from (damaged airplanes, for example) for use in the repair of other equipment of the same kind.
13. revelation=  the act of revealing or disclosing.

Expressions
1.find out
2.get a the taste of 
3.hands- on
4.text – based
5.output
6.hooks in 
7.get over
8.sort out

Monday, June 29, 2015

0629 - Iceland remains most peaceful nation in the world, study says

http://www.cnn.com/2015/06/25/world/global-peace-index-iceland-syria/index.html



1. Plague = annoyed
2. Lumped= not broken or divided into parts
3. Deterioration= reduced quality or strength
4. Ravage= damage, or harm
5. Separatist= one who advocates cultural, ethnic, or racial separation.
6. homicide - the killing of a human being by another human
7. militarization - act of assembling and putting into readiness for war or other emergency


Expressions:
1.fared worse - get into  worse situation
2.war- ravaged
3.dropped below… to …
Example, dropped below South Sudan  and Afghanistan to a second level


Friday, June 26, 2015

0626 - Why is China's female prison population growing?

http://www.bbc.co.uk/news/blogs-china-blog-33268611

// Words
1. Verdict = The decision of the jury after the trial of a case.
2. Wobbled= moved or rotated with an uneven or rocking motion or unsteadily from side to side.
3. Hinging=considering or making (something) dependent on something else
4. Lucrative= producing a profit; profitable
5. Greasing= oily, fatty
    greasing palm

6. Netting=acquiring, obtaining
7. Shackle=  A device, usually one of a pair connected to a chain, that encircles the ankle or wrist of a prisoner or captive.
8. Shackling= fastening or connecting  with a shackle.
9. Rife = very plentiful; abundant

10. flashy = dazzling, esp for a short time or in a superficial way
11. trafficking = Illegal or improper commercial activity: drug traffic on city streets.
12. take into account = Worth, standing, or importance
13. deemed = believe, consider


// Expressions
1.hanging down her back
2.soaring up

Thursday, June 25, 2015

0625 - Why solo dining can be tough for women in Delhi

http://www.bbc.co.uk/news/world-asia-india-33017723

// Words
1.harrowing =Extremely distressing; agonizing
2.warily = cautiously, carefully, discreetly, with care,
3.maze = Something made up of many confused or conflicting elements
4.babbling = Emitting a murmuring sound felt to resemble a laugh:
5.mirthless=joyless
6.inane = lacking sense, significance, or ideas; silly:
7.budge = To cause to alter a position or attitude
8.palpable =easily perceived by the senses or the mind; obvious
9.garrulous = talkative, gossiping
10.plonk =  inferior or cheap wine.
11.dimly = indistinctly
12.guffaws = to laugh loudly.
13.veneer = A decorative facing, as of brick.
14.bastions = A well-fortified position.
15. fortified =To strengthen and secure (a position)
16.snide = Mocking or derogatory in a malicious or ironic way:
17.woo =To seek the affection of (someone, especially a woman)
18.bid =The amount offered or proposed

wary
live up = full expectation


// Expressions:
1.sun downer =A Sundowner, in colloquial British English, is an alcoholic drink taken after completing the day's work, usually at sundown
2.set aside
3.a table for one is as much fun as a table for two
4.trying hard
5.inane excuses =silly reasons
6.oppressive heat  = Hot and humid; sweltering: an oppressive heat wave.
7.ideal customer

Wednesday, June 24, 2015

0624 - Pregnancy wi-fi' router causes controversy in China

http://www.bbc.co.uk/news/technology-33237860

// Words
1.penetrate = to enter, pass into, or force a way into
2.emit= to give or send out (matter or energy)
3.scaremongering  =  spreading frightening rumors; an alarmist.
4. alaminist = A person who needlessly alarms others, as by spreading exaggerated rumors of impending danger.
5.tactic = A plan or action for achieving a goal; a maneuver.
6.pose = to present or constitute
7.adverse = contrary to one's interests or welfare; harmful or unfavorable
8.spontaneous = coming or resulting from a natural impulse or tendency; without effort or premeditation.

// Expressions:
1.clashed over =  strike together with a loud, harsh, metallic noise.
2.fierce rivals= violent rivals
3.congenital disease = disease since birth
4.in depth = The condition or quality of being deep.
5 low-level

Tuesday, June 23, 2015

0623 - Kenya slum Mathare gets cheap water through ATMs

http://www.bbc.co.uk/news/world-africa-33223922

1. Kiosk =  A small structure, usually open in front, used as a newsstand or a place for selling goods or conducting transactions, as at abank.
2. Kenya shilling = the standard monetary unit of Kenya, Somalia, Tanzania, and Uganda: divided into 100 cents

Expressions:
1. Topped out = to reach the highest point in a continuously changing level that is about to start becoming less again
2.set up
3.public – private partnership

* top up
to make up to the full quantity, capacity, or amount
to replenish a supply


Monday, June 22, 2015

0622 - Taylor Swift pulls 1989 album from Apple Music

http://www.bbc.co.uk/news/entertainment-arts-33216778


// new words
1. withholding =  refraining from giving or granting
2. petulant = unreasonably irritable or ill-tempered; peevish.
3. reinstate=to restore to a previous condition or position.

// Useful expressions
1.echoed sentiments
2.astronomically successful
3.shrink drastically
4. cover the cost

Friday, June 19, 2015

0619 - Fitbit shares soar on first day of trading in New York

http://www.bbc.co.uk/news/business-33172222


// Vocabulary
1.soar= to rise or increase in volume, size
2.acquisition =  Something acquired or gained
3.tremendous =  Remarkable; outstanding
4.revenue =the gross income from a business enterprise, investment, property

// Useful expressions
1.stiff competition
2…is on the rise  =  ex. Demand from emerging market is on the rise.
3.win or lose = ex. This battle will be won or lost by the company.

Thursday, June 18, 2015

0618 - Snapchat boss deletes all his tweets

http://www.bbc.co.uk/news/technology-33164722

Let's talk about
1. New words
2. Useful expressions
3. Summary of this article
4. What makes other people by this article?
=========================

1.snapchat = A mobile messaging service that sends a photo or video to someone that lasts only up to 10 seconds before it disappears. During that time, the recipient can take a screen shot, and the sender is notified that it was taken.
2.publicise = to reveal publicly hitherto confidential information
3.ephemeral =completes its life cycle in less than …
4.launch = to give , send

Useful expression
1.”low –quality”
2.”used to be”
    - I used to be...
    - am used to ...

3.  “to explain with paper and pen”
4. "It is becoming a content-distribution platform."

Wednesday, June 17, 2015

0617 - E3: Sequels and remakes must 'innovate'

http://www.bbc.co.uk/newsbeat/articles/33148023

1. Sequels =  something that follows as a continuation, especially a literary, dramatic, or cinematic work whose narrative continues that of a preexistingwork.
2.coalition = an alliance, especially a temporary one, of people, factions, parties, or nations.
3.lucrative = producing wealth; profitable

factions - A group of persons forming a cohesive, usually contentious minority within a larger group.
Conflict within an organization or nation; internal dissension

Monday, June 15, 2015

0616 - Philippines marks independence day

http://www.koreaherald.com/view.php?ud=20150614000306

1.reception = a welcome, greeting, or acceptance
2.stretched = to prolong:
3.intertwined = to unite or be united by twisting or twining together
4.diplomacy =  skill in the management of international relations
5.dispatched = dismissal or rejection of something regarded as unimportant or unworthy of consideration
6.onslaught = a violent attack.
7.staunch = having a strong or substantial construction or constitution
8.steadfast = loyal, faithful
9.legislation = The act or process of legislating; lawmaking.
10 .drench = to wet through and through; soak.

archipelago - a large body of water with many islands.

Friday, June 12, 2015

0612 - Jawbone, the wearable fitness tracker, in legal row with rival

http://www.bbc.co.uk/news/business-33087651


1.poached = To take (fish or game) illegally, especially by trespassing on another's property.
  trespass - to go though other's property illegally

2.inception =  the beginning, as of a project or undertaking
3. infringing = to violate or break (a law, an agreement, etc)
4.allegation = a formal accusation against somebody (often in a court of law)
5. patents = The official document of such a grant.
A grant made by a government that confers upon the creator of an invention the sole right to make, use, and sell that invention for a set period of time.
Protected or conferred by a patent or letters patent

Wednesday, June 10, 2015

0611 - 5 tips to start your own charity

http://edition.cnn.com/2015/06/09/world/how-to-start-your-own-charity/index.html

1.chime =  The sound produced by or as if by a bell or bells.
Agreement; accord:

2.hone = To sharpen, perfect or make more intense or effective

3.harness = To bring under control and direct the force of

4.patronage = The trade given to a commercial establishment by its customers:
The support or encouragement of a patron, as for an institution or cause

5.tangible =  possible to touch.

6. alleviation = reduction, step-down, diminution, decrease
alleviate = To lessen or reduce:
(cf.) elevate
Capable of meeting financial obligations.
to begin an unfamiliar venture

7.diversify =to vary (products, operations, etc) in order to spread risk, expand,


Monday, June 1, 2015

0601 - 6 ways the Internet will change the global workforce

http://money.cnn.com/2015/05/27/technology/2015-internet-trends-report/index.html


1. glimmer (noun) =A faint manifestation or indication; a trace
2.anticipated = expected hopefully

Friday, May 29, 2015

0529 - Google gives first peek at Android M and new Cardboard VR kit

http://www.bbc.co.uk/news/technology-32923793



1. Peek = a secret look    
2. Panoramas = A picture or series of pictures representing a continuous scene, often exhibited a part at a time by being unrolled and passed beforethe spectator.
3. Discursive = Covering a wide field of subjects; rambling.
4. Montages =  A relatively rapid succession of different shots in a movie.
5. Heralding = To proclaim, especially with enthusiasm; announce or acclaim:
6. Immersive = To engage wholly or deeply; absorb

Thursday, May 28, 2015

0528 - Hyundai offers Google Android Auto system in Cars

http://www.bbc.co.uk/news/technology-32894913

1. Dashboard =A panel under the windshield of a vehicle, containing indicator dials, compartments, and sometimes control instruments.
2. Demographics = The characteristics of human populations and population segments, especially when used to identify consumer markets

Wednesday, May 27, 2015

0526 - Libor trial ‘Ringmaster’ was ‘greedy’ court hears

http://www.bbc.co.uk/news/business-32879690


1.Libor =  London Inter-Bank Offer Rate: the standard rate of interest for loans between financial institutions
2. ringmaster = A person who is in charge of the performances in a circus ring.
3. rig = To manipulate dishonestly for personal gain:
4.sacked = To rob (a town, for example) of goods or valuables, especially after capture.
5. Asperger’s Syndrome =  is an autism spectrum disorder (ASD) that is characterized by significant difficulties in social interaction and nonverbal communication,

A pervasive developmental disorder characterized by severe deficits in social interaction and communication, by an extremely limited range of activities and interests, and often by the presence of repetitive, stereotyped behaviors.

Tuesday, May 26, 2015

0526 - Google patents ‘creepy’ internet toys to run the home

http://www.bbc.co.uk/news/technology-32843518


1. Patents = To invent, originate, or be the proprietor of (an idea, for example)
2. Creepy =  Annoyingly unpleasant; repulsive:
3. Gaze = To look steadily, intently, and with fixed attention.
4. Anthropomorphic =  resembling the human form
5. Dismay = To upset or distress
6. Vigilant = On the alert, as for danger or error; watchful

Friday, May 22, 2015

0522 - MSpy admits hacking and data theft

http://www.bbc.co.uk/news/technology-32826678


1. breach = A violation or infraction, as of a contract, law, legal obligation, or promise
2. legitimately = justifiably, lawfully
3. nefarious = evil; wicked; sinful
4. dump = To get rid of; discard
5. encrypt =To alter (data) using a mathematical algorithm so as to make the data unintelligible to unauthorized users while allowing auser with a key or password to convert the altered data back to its original state.
6. cache =   computing a small high-speed memory that improves computer performance

Wednesday, May 20, 2015

0521 - Office Opening Charges Statement





1. Patching = A piece of code added to software in order to fix a bug, especially as a temporary correction between two releases.
2. ergonomic =  designed to minimize physical effort and discomfort, and hence maximize efficiency
3. bandwith =  The amount of data that can be passed along a communications channel in a given period of time.
4. gourmet =  a connoisseur of fine food and drink; epicure.
5. Connoisseur = A person of informed and discriminating taste
6. Inbound = incoming

0520 - You Tube kids app draws complaints about content

http://www.bbc.co.uk/news/technology-32795177


1.advocacy = the act of pleading or arguing in favor of something, such as a cause, idea, or policy; active support.
2.flag = to signal with or as if with a flag, to lose vigor or strength; weaken or diminish:
3.explicit = fully and clearly expressed; leaving nothing implied:
4.paedophilia =  the condition of being sexually attracted to children
5.curated = to act as curator of; organize and oversee.
6.lodge = to register (a charge or complaint, for example) before an authority, such as a court; file.

Monday, May 18, 2015

0519 - A Place to Browse the world’s Nicest Offices.

http://blogs.wsj.com/atwork/2015/05/14/heres-what-the-worlds-nicest-offices-look-like/


1.edifices =  an elaborate conceptual structure
2.glimpse = to obtain a brief, incomplete view of.
3.shelving  = shelves considered as a group.
4.venture=  an undertaking that is dangerous, daring, or of uncertain outcome.
5.unwiedly =  difficult to carry or handle because of size, shape, or weight:
6.frumpy =  unattractive
7.refurbish=  to make neat, clean, or complete, as by renovating, re-equipping, or restoring
8.nooks = a small corner  especially one in a large room
9.crannies = small openings, as in a wall or rock face;  crevices.

0518 - Google purpose- built robot cars tested on the public roads

http://www.bbc.co.uk/news/technology-32750810

1.prototype = An original, full-scale, and usually working model of a new product or new version of an existing product.
2.steering = To guide (a vessel or vehicle), especially by means of a device such as a rudder, paddle, or whee
3.capped = provided with or as if with a crown or a crown as specified; often used in combination;
4.inexorably = Impossible to stop, alter, or resist; inevitable:
5.gauge =  A standard or scale of measurement
6.bumps = To strike or collide with:

clock up
Christine Salientes: To be measured or registered, especially at a certain speed or rate.

rudder
A controlling agent or influence over direction; a guide.

Friday, May 15, 2015

0515 - The “living concrete” that can heal itself.

http://edition.cnn.com/2015/05/14/tech/bioconcrete-delft-jonkers/index.html


1.pantheon =  A public building commemorating and dedicated to the heroes of a nation.
2.rebar = a steel bar or rod used to reinforce concrete.
3.corrode = to destroy gradually; consume:
4.thrive = to grow strongly and vigorously
5.spores = A small, usually single-celled reproductive body that is resistant to adverse environmental conditions and is capable of growing into a neworganism, produced especially by certain fungi, algae, protozoans, and nonseedbearing plants such as mosses and ferns.
6.limestone = A common sedimentary rock consisting mostly of calcium carbonate, CaCO3, used as a building stone and in the manufacture of lime, carbondioxide, and cement.
7.calcium lactate = a white crystalline salt made by the action of lactic acid on calcium carbonate; used in foods (as a baking powder) and givenmedically as a source of calcium
8.germinate = to begin to grow or develop.

Tuesday, May 12, 2015

0513 - Are computers making our lives too easy?

http://www.bbc.com/future/story/20150511-do-computers-make-life-too-easy

1.drudge=A person who does tedious, menial, or unpleasant work.
intr.v. =To do tedious, unpleasant, or menial work.
2.dissenting =To have or express an opinion different from a prevailing or official position; disagree.
3.dismantling =.(verb) To take apart; disassemble; tear down. ( noun)the act of taking something apart
4. naive= (adj.) Simple and guileless(noun) One who is artless, credulous, or uncritical.
5.flawed=An imperfection, often concealed, that impairs soundness:
6.tractability=  Easily managed or controlled; governable.
7.antithetical= Being in diametrical opposition:
8.coincides =  To occupy the same relative position or the same area in space.
9.inevitable = Impossible to avoid or prevent; certain to happen.
10.drone=A person who does tedious or menial work; a drudge:
11.annihilated = To be completely destructive.
12.fetish = An object of unreasonably excessive attention or reverence
13.elitist =  someone who believes in rule by an elite group
14.utopia = An impractical, idealistic scheme for social and political reform.
15.trajectory =  a geometric curve or surface that cuts all the curves or surfaces of a given system at a constant angle.

Sunday, May 3, 2015

0504 - Mediterranean migrant crisis:Thousands of migrants rescued at sea

http://www.bbc.co.uk/news/world-europe-32573389



1.Syrians = The Syrian people, are the inhabitants of Syria and their ancestors who share a common Levantine Semitic ancestry. The term also refers to the citizens of Syria, regardless of ancestry, mother tongue, ethnic identity, or culture. officially the Syrian Arab Republic, is a country in Western Asia, bordering Lebanon and the Mediterranean Sea to the west, Turkey to the north, Iraq to the east, Jordan to the south, andIsrael to the southwest.

2.Eritreans = People in Eritrea. Eritrea, officially the State of Eritrea, is a country in the Horn of Africa. With its capital at Asmara, it is bordered by Sudan in the west, Ethiopia in the south, and Djibouti in the southeast

3. Somalis = Somalis are an ethnic group inhabiting the Horn of Africa. The overwhelming majority of Somalis speak the Somali language, which is part of the Cushitic branch of the Afro-Asiatic

footage = scenes or action recorded on film or video

Frontex = Frontex promotes, coordinates and develops European border management in ... External Borders of the Member States of the European Union

Operation Mare Nostrum was a year-long naval and air operation commenced by the Italian government on October 18, 2013

During the operation at least 150,000 migrants, mainly from Africa and the Middle East, arrived safely to Europe.


Thursday, April 30, 2015

0430 - California sets tough new targets to cut emissions

http://www.bbc.co.uk/news/world-us-canada-32525180

1.enact =  to make (a bill or other legislation) officially become part of the law
2.emission = the act of producing or sending out something (such as energy or gas) from a source
3. predecessor =  something that comes before something else
4.penalise = to punish (someone or something) for breaking a rule or a law
: to give (someone) an unfair disadvantage

penalize

 the injection of fluid into shale beds at high pressure in order to free up petroleum resources (such as oil or natural gas)

Wednesday, April 29, 2015

0429 - Yahoo tests ear – based Smartphone identification system

http://www.bbc.co.uk/news/technology-32498222

1. Biometrics =  refers to technologies that measure and analyze human body characteristics, such as DNA, fingerprints, eye retinas and irises, voice patterns, facial patterns and hand measurements, for authentication purposes.
2. Authenticate = to prove that something is real, true, or genuine : to prove that something is authentic


Thursday, April 23, 2015

0424 - The Rise of the Digital Capital Economy

http://blogs.wsj.com/cio/2015/04/17/the-rise-of-the-digital-capital-economy/?mod=

The Rise of the Digital Capital Economy

1.noose =  to make a situation more difficult for someone
§ The new tougher penalties will tighten the noose on traffic offenders.
2.succinctly = using few words to state or express an idea
§ He gave a succinct overview of the expansion project.
§ a succinct description
3.prevail = to defeat an opponent especially in a long or difficult contest
§ Our soccer team prevailed [=won] despite the bad weather.
4.accruing =  to increase in value or amount gradually as time passes : to grow or build up slowly

5.ubiquitous =  seeming to be seen everywhere
§ ubiquitous celebrities
§ The company's advertisements are ubiquitous.
6.outsized = very large in size
§ outsize boots

§ outsized cars and trucks



emeritus - retired with an honorary title from an office or position especially in a university

implication -  the fact or state of being involved in or connected to something (such as a crime) : the fact or state of being implicated in something
He was shocked by the implication of his partner

0423 - Google launches Project Fi mobile phone network

http://www.bbc.co.uk/news/technology-32422193

1.disruptive = to cause (something) to be unable to continue in the normal way
2.encryption = to change (information) from one form to another especially to hide its meaning

Monday, April 20, 2015

0420 - Smart Waders go fishing for Science

http://www.bbc.co.uk/news/science-environment-32346223


1.waders=  high waterproof boots or pants worn for walking or standing in deep water especially while fishing
2.angler = a person who catches fish for pleasure : FISHERMAN
3.hyporheic = The hyporheic zone is a region beneath and alongside a stream bed, where there is mixing of shallow groundwater and surface water
4. Upwelling =  is a process in which deep, cold water rises toward the surface. This graphic shows how displaced surface waters are replaced by cold, nutrient-rich water that “wells up” from below. Winds blowing across the ocean surface push water away


http://en.wikipedia.org/wiki/Hyporheic_zone
http://www.waterencyclopedia.com/St-Ts/Stream-Hyporheic-Zone-of-a.html
Christine Salientes: https://www.google.com.ph/search?q=upwelling&es_sm=93&tbm=isch&tbo=u&source=univ&sa=X&ei=EDA0VafHEKPTmAWvvYHACg&ved=0CFIQsAQ

Tuesday, April 7, 2015

0407 _Blast rocks China chemical plant

Blast rocks China chemical plant http://www.bbc.co.uk/news/world-asia-china-32196103


1.sparks(verb)  = to produce sparks
2.sparks(noun) = a short blight flash of electricity between two points
3.blast = the loud sound made by a horn on a whistle
4.upwind = in the direction that is opposite to the direction  of the wind
5.dismay = to feel worriedfootage =scenes or action

recorded on film or video

0.473 liters = pint

Monday, April 6, 2015

0406 -Sailor rescued after 66 days at sea

http://www.bbc.co.uk/news/world-us-canada-32172646


1.capsized - to turn over so that the bottom is on top
2.flipped - turn over quickly
3.mast = a long pole that supports the sails of a boat or ship

Wednesday, April 1, 2015

0402 - Devices with feeling: new tech creates buttons and shapes in mid-air

http://edition.cnn.com/2015/04/01/tech/ultrahaptics-tactile-feedback-mci/index.html


Devices  with feeling: new tech creates buttons and shapes in mid – air
1. Ultra = beyond the range or limits of
2. Haptics =  is any form of interaction involving touch (from Greek ἅπτω = 'I fasten onto, I touch'). It can mean: Haptic communication, the means by which people and other animals communicate via touching. Haptic perception, the process of recognizing objects through touch.
3. Tactile = relating to the sense of touch
4. Ultrasound =  a method of producing images of the inside of the body by using a machine that produces sound waves which are too high to be heard
5. Suspended =  to make (something) invalid or ineffective for a usually short period of time
6. Readying = to prepare (someone or something)
7. Virtual =  existing or occurring on computers or on the Internet
8. Sleek = stylish and attractive
9. Reminiscent =  reminding you of someone or something else : similar to something else — often + of, example: It had a taste reminiscent of spinach.
10. Cues = to give (someone) a signal to do something during a performance
11. Demoed = demonstrate the capabilities of (software or equipment).
"Apple is expected to demo the newest version of its mobile operating system at the conference"

0401 - In need of good luck? Change your handwriting

In need of good luck? Change your handwriting


The way you write may just seal your fate


Elton John sings that it’s all written in the stars. Others beg to differ ― believing that fate, and luck, is all in handwriting.

At least, that is what graphologists, experts in the study of handwriting, believe when they analyze the shapes and patterns of handwriting to identify the writers’ characteristics.

Graphologist Vita Harsono said the logic behind the science of graphology stems from an argument that people’s handwriting is influenced by the human subconscious, which somehow correlates with their traits and characteristics.

A graphologist explains the logic behind the theory uring a class in Jakarta. (The Jakarta Post)

Keeping that in mind, she could read that, for instance, people who write a perfectly round “o” are honest people, while those who write “i” with the dot perfectly aligned have good work ethics and people who write “t” with the bar high at the top of the letter have high aspirations.

“Change your handwriting, change your life,” she said on the sidelines of her graphology class in a South Jakarta hotel’s conference room.

Businesswoman Muiing found the concept acceptable, believing that graphology may have saved her marriage if she had learned about it sooner.

“I was fooled by my friend; she ran away with my husband. I could have noticed it before if I knew her handwriting,” said the 38-year-old, one of the class’ seven participants.

The mother of three said her friend’s writing was what is described in graphology as “felon’s claw,” which hints at disloyalty and dishonesty.

During the class, interactions between Vita and her students were engaging and alive, with everyone sharing their own experiences. Each class costs between 2 million rupiah ($154) and 3 million rupiah, for which trainees obtain a certificate.

Vita shared not only how to read people’s characteristics through handwriting, but also how to use graphology to improve people’s career, business and even love lives.

She once had a client who had been jobless for two years and she believed it was because of his signature, which was illegible, formed out of shell-like shapes that signified his closed-minded personality.

During a three-month consultation, she asked the client to change his signature.

“Good signatures are those which start with a capital letter, slant to the right, with the end going up,” Vita said.

In the fourth month, the client got the job he had been dreaming of. 

Apart from playing a role in one’s fate, Vita said graphology could also be used as an early detection measure before choosing a business or even love partner.

“From their handwriting, you will know whether they can be trusted or not,” Vita said.

The former human resources employee said graphology was also adopted in employee recruitment systems in some companies.

“Using graphology makes the recruitment time cost efficient since you don’t need weeks to learn candidates’ personality. All you need is to see their handwriting,” said Vita, who was asked to help a bank with employee recruitment.

With the benefits of mastering graphology, many have shown an interest in knowing and learning more, like Bayu Fitri Hutami, a statistics lecturer at a private university in Jakarta. 

Bayu said she was interested in graphology since it could improve her teaching methodology. She also believed it may enable her to identify a pervert in her class.

“I want to know how I can motivate my students; maybe by knowing them through their handwriting, I can know the perfect way to motivate them,” said the 37-year-old.

Despite its popularity and the public’s excitement over graphology, controversy surrounding the practice is still rife.

Psychology, for example, has never considered graphology a science because there is no scientific evidence supporting the practice.

Psychologist Anna Surti Ariani argued that graphology still plays a complementary role in psychology. “You can’t rely on handwriting analysis alone to read people’s personality; you also need other tests,” she said. 

Vita, however, begs to differ. She asserts that graphology is an old and proven science dating back to the 17th century.

“So many experts have studied this and it is all supported by research and scientific experiments,” she said. 

Despite the claims, it seems it will go back to people’s personal experiences with handwriting. But for Bayu, Muiing and other graphology enthusiasts, fate, and luck, is up to their handwriting.

By Ika Krismantari



1.seal = to close tightly so that air, liquid cannot get in  or out
2.graphology = analysis of the physical characteristics and pattern of handwriting

3.felon = a criminal who has committed  a serious crime

Monday, March 30, 2015

0331 - Facebook: Street Enamored of Messenger, Parse, Oculus

http://blogs.barrons.com/techtraderdaily/2015/03/26/facebook-street-enamored-of-messenger-parse-oculus/

1. Enamor = to cause (someone) to be loved or admired — usually used in negative statements — usually + to
2. Parse =  to study (something) by looking at its parts closely : ANALYZE
3. Contemplate=  to think deeply or carefully about (something)
4. Gear = supplies, tools, or clothes needed for a special purpose
5. Reiterates = to repeat something you have already said in order to emphasize it
6. Morph = of an image on a screen : to gradually change into a different image
7. Hype = talk or writing that is intended to make people excited about or interested in something or someone
8. Rift = a situation in which two people, groups, etc., no longer have a friendly relationship
9. 9. Monetize = to convert (an asset) into cash, as by selling the asset or using it as security for a loan, to  convert into a source
10. Oculus = An oculus, plural oculi, from Latin oculus: eye, denotes a circular opening in the centre of a dome or in a wall.

Sunday, March 29, 2015

0330 - Silicon Valley firm wins bias case



http://www.bbc.co.uk/news/world-us-canada-32094337


1.diversity = the quality of having many different forms
2.start - up = a new business
3.tenure = the right to use property
4.portray = to describe someone or something in a particular way
5.confrontational = challenging or opposing someone especially in an angry way
6. meritocracy = a group of people whose progress is based on ability and talent rather than a privelege or wealth

Friday, March 27, 2015

0327 - Seongnam to provide free public postnatal care service

http://m.koreatimes.co.kr/phone/news/view.jsp?req_newsidx=175952


1. pledges = agreement or serious promise
2.postpartum = relating to or happening in the period of time folowing the birth of a child
3.hurdles = something that makes an achievement difficult
4.implement = to begin to do, to make active or effective
5.abolish = to officially end or stop

Thursday, March 26, 2015

0326 -Netmarble proves success outside Kakao Game platform

http://m.koreatimes.co.kr/phone/news/view.jsp?req_newsidx=175747


Netmarble proves success outside Kakao Game Platform
1.shedding = getting rid of something, to lose naturally
2.perch = to sit on or be on something high or on something from which it is easy to fall
3.immerse = to make fully involved in some activity or interest


Wednesday, March 25, 2015

0325 - Why nine hours' sleep may be bad for you


http://www.bbc.co.uk/news/magazine-31928434



1. caveat = an explanation or warning that should be remembered when you are doing or thinking about something
2.epidemiology = the study of how disease spreads and can be controlled
3. IL6 = http://en.wikipedia.org/wiki/Interleukin_6
 

Tuesday, March 24, 2015

0324 -[Newsmaker] Lee Kuan Yew: Feared leader of Singapore

http://m.koreaherald.com/view.php?ud=20150323000767&ntn=0




[2015. 3. 24. 오전 8:49:17] Christine Salientes: 1. Imperial = of or relating to an empire or an emperor
2.bestride =  to sit or stand with one leg on either side of (something) :
3.invoke =  to make use of (a law, a right
4.deteriorate = to become worse as time passes
5.revere =to have great respect for (someone or something) : to show devotion and honor to (someone or something)
6.bequeathe =to give (ideas, knowledge, etc.) to (younger people) as part of their history
7.hector =to criticize or question (someone) in a threatening way
8.invincible =  impossible to defeat or overcome
[2015. 3. 24. 오전 8:57:23] Christine Salientes: 9.scathing = very harsh or severe


[2015. 3. 24. 오전 9:02:54] Christine Salientes: the time when the Roman Empire bestrode the world [=had great power over the world]
[2015. 3. 24. 오전 9:07:40] Christine Salientes: pneumonia = a serious disease that affects the lungs and makes it difficult to breathe
[2015. 3. 24. 오전 9:13:47] Christine Salientes: muster =  to work hard to find or get (courage, support)
[2015. 3. 24. 오전 9:18:27] Christine Salientes: hinterland = an area that is not close to any cities or towns : a remote region

Monday, March 16, 2015

0316 - CJ to shake up cinema industry with 4D tech

CJ 4D Plex CEO Choi Byung-hwan

CJ 4D Plex seeks partnership with China's Wanda Group

By Park Si-soo


Cinematic technology is evolving in a way that makes audiences feel like they are actually in a movie.

Three-dimensional films proved their marketability with sci-fi flick "Avatar," a box office hit in 2009. Filmmakers and distributors have since been pressed to develop another breakthrough to get viewers more immersed.

Some see wider screens as a next step, while others believe in high-powered sound systems.

CJ Group, a food and entertainment conglomerate here that owns the nation's biggest cinema chain, CGV, is betting on four-dimension (4D) technology. The state-of-the-art technology delivers a highly immersive experience, with motion chairs and multisensory environmental effects such as wind, bubbles, lightning, fog and rain, among others, finely tuned to the action on the screen.

CJ 4D Plex is the group's affiliate committed to developing 4D-related technology and equipment. It operates 140 screens, with about 20,000 seats designed for 4D movies in 30 countries, including China, Mexico, Russia, Brazil, the U.S. and the United Arab Emirates.

The Seoul-based company is trying to expand in six "trend-setting" nations ― the U.S., the United Kingdom, Germany, France, China and Japan ― to make 4D mainstream. To that end, the firm is aggressive in seeking a strategic partnership with Wanda Group, China's biggest real estate developer and the world's biggest cinema chain operator. Wanda owns American movie theater chain AMC.

"I believe 4D will be the next big thing," Choi Byung-hwan, CEO of CJ 4D Plex, told The Korea Times at his office in Jongno, downtown Seoul. "It's hard to guarantee the best cinematic experience only with wide screen or a high-powered sound system. It's possible only when the two are combined, along with other supportive technologies such as motion chairs and special effects. So I would say 4D is the best solution without alternative, at least for now."

CJ 4D Plex is considered one of the leading companies in the segment.

"We have engaged in the (4D) business since 2009," Choi said. "During that time, we have experienced numerous trials and errors, which made it possible for us to build solid ground to sharpen competitiveness."

He said the company can control 1/1000th of a second of motion chair movement and has developed 13 environmental effects.

"Still, there is a long way to go," he said. "We are doing everything we can to advance 4D technologies. I don't rule out the possibility that we will take over companies with relevant technologies."

The company plans to open 120 4D screens this year. It aims to run more than 800 4D screens around the globe by 2017.

Thursday, March 5, 2015

0306-I Don’t Have a Job. I Have a Higher Calling.

Some employees balk as many firms—from motorcycles to accounting—step up talk about changing the world

ENLARGE
Travelzoo Inc. ’s 438 employees spend their days trying to find customers a good deal on flight and hotel packages. To hear managers describe their work in meetings, however, booking a customer on a cheap trip to the Caribbean can serve a higher purpose: helping someone get over the death of a loved one or meet a future spouse.
“If we all traveled, there would be significantly more peace on Earth,” Travelzoo Chief Executive Chris Loughlin said he has told employees.
Can a job just be a job? Not anymore.
Faced with a cadre of young workers who say they want to make a difference in addition to a paycheck, employers are trying to inject meaning into the daily grind, connecting profit-driven endeavors to grand consequences for mankind.
In part, professionals are demanding more meaning from their careers because work simply takes up more of life than before, thanks to longer hours, competitive pressures and technological tethers of the modern job. Meanwhile, traditional sources of meaning and purpose, such as religion, have receded in many corners of the country.
One KPMG employee said the contest reinforced the notion that he would have to leave the financial firm to really do good in the world.ENLARGE
One KPMG employee said the contest reinforced the notion that he would have to leave the financial firm to really do good in the world. PHOTO: KPMG
Companies have long cited lofty mission statements as proof they have concerns beyond the bottom line, and in the past decade tech firms like Google Inc. attracted some of the economy’s brightest workers by inviting recruits to come and change the world by writing lines of code or managing projects.
Now, nearly every product or service from motorcycles to Big Macs seems capable of transforming humanity, at least according to some corporations. The words “mission,” “higher purpose,” “change the world” or “changing the world” were mentioned on earnings calls, in investor meetings and industry conferences 3,243 times in 2014, up from 2,318 five years ago, according to a Factiva search.
Kohl’s Corp. executive said at an investor conference last year that if the retailer’s associates “can truly relate their work to some higher purpose,” they will sell more sweaters and handbags.
And at a Harley-Davidson Motor Co. investor event in 2013, the company’s marketing chief said “there is a higher purpose to the Harley-Davidson brand that is more than motorcycles.”
Meaning and purpose is a “fallow asset” that firms can tap to boost staff loyalty and engagement, said Bruce Pfau, who oversees consulting giant KPMG’s human-resources department in the U.S.
We can see ourselves as bricklayers or cathedral builders
—John Veihmeyer, KPMG global chairman
That firm is trying to imbue accounting with world-changing sweep, launching a campaign to boost employee retention and outside recruiting that highlights the broader purpose of number-crunching for major corporations.
The initiative kicked off with a video featuring company leaders that boasts of the firm’s hand in the election of Nelson Mandela and the end of apartheid in South Africa, the launch of NASA’s first space station and the release of Iranian hostages in 1981.
“We can see ourselves as bricklayers or cathedral builders,” said Global Chairman John Veihmeyer in the video. The company held a contest for U.S. employees to share stories and design digital posters touting the bigger impact of their jobs, and it netted 42,000 submissions.
In an interview, Mr. Veihmeyer said it can be tougher to convince an auditor of his or her higher purpose—“helping to sustain confidence in the capital markets”—compared with, say, the meaning a doctor feels when caring for patients.
Siobhan Kiernan, a KPMG manager, acknowledged that she’s not a brain surgeon or a scientist. But she is helping some of those people do their taxes.
“I can take the worry of doing their tax returns off their mind,” she said, explaining a poster she made for the contest that reads “I support advancements in medicine.”
Plenty of employees are fine with being a cog rather than a cathedral builder. About one-third of individuals feel their work is a calling, according to Amy Wrzesniewski, an associate professor of organizational behavior at the Yale School of Management.
Those who can connect their work to a higher purpose—whether they are a janitor or a banker—tend to be more satisfied with their jobs, put in longer hours and rack up fewer absences, according to Ms. Wrzesniewski’s research.
But for the two-thirds who view their job as a paycheck or a necessary rung on the corporate ladder, campaigns around meaning can highlight the fact that those workers don’t derive deep meaning from work, Ms. Wrzesniewski said.
“It’s trying to put lipstick on the pig,” she added.
One KPMG tax employee based in Philadelphia, speaking anonymously to avoid offending his bosses, described the video as “over the top,” and said it got him thinking about the lack of meaning in his day job. The campaign and poster contest prompted questions like, “If I want to really make a change, why would I sit here?” he said, adding that it reinforced his hunch that he would have to leave the company to really do good in the world.
An October survey by the company found that employees whose managers talked about KPMG’s impact on society were 42.4% more likely to describe the firm as a great place to work. Of those with managers who talked up meaning, 68% indicated they rarely think about looking for a new job outside KPMG; that share fell to 38% for employees whose managers didn’t discuss meaning.
Juniper Networks Inc. has spent much of the past year cutting costs, laying off workers and fending off activist shareholders. Two days after announcing a fourth-quarter loss, managers at the technology company gathered hundreds of employees in a massive tent it calls the “aspiration dome.”
“Certainly, we build awesome routers and switches,” CEO Rami Rahim said at the Jan. 29 meeting, according to transcript excerpts provided by the company. “But what we are doing really is enabling researchers to find cures for deadly diseases. We are enabling scientists to bring clean tech energies that make this planet a better place. We are bringing education to Third World countries.”
The company has asked 500 of its most connected employees—workers identified by peers as being trusted helpers and confidantes—to meet with groups of 20 to 25 colleagues about the company’s mission. Afterward, the “connectors” share tidbits of the conversations on Juniper’s internal social network, said Chris Ernst, a company executive.
“When you have 9,000 people who are committed to something much bigger than themselves, they’re going to get through lots of ups and downs,” Mr. Ernst said.
A shared sense of purpose motivates and unites the employees scattered at Travelzoo’s offices around the world, according to Mr. Loughlin, who said its deals have brought joy to an ill customer and preserved hospitality industry jobs during the economic crash. Employees recently produced a video in which workers’ testimonials about being part of something greater than themselves are set over swells of electronic music.
Still, Mr. Loughlin said a top employee recently told him that she doesn’t come to work to have fun.
“For her, it’s a job,” he said. “Not everyone wants to change the world.”
Write to Rachel Feintzeig at rachel.feintzeig@wsj.com